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SAVANNAH, GA – June 10, 2024 – Outside Brands has appointed Matthew McKee as their new Marketing Director and Madeline Cox as their new Marketing Manager.   

McKee is a classically trained marketer who hails from Chicago, Illinois and comes to Outside Brands with over 30-years of experience in advertising and marketing. Most recently, he served as the president and CEO of FAS, a hybrid management consultancy / ad agency that he founded in 2014. Prior to that he held leadership positions at a variety of Chicago based ad firms and served as director of marketing for Outside Magazine (not related to Outside Brands). He is a graduate of the University of New Mexico and DePaul University, and has guest lectured at Northwestern’s Kellogg School of Management, among other schools. He’s been married for 27-years to wife Rani, and is the proud father of Calvin, a lieutenant in the US Army and a 2022 graduate of the United States Military Academy at West Point. 

Originally from Hudson, Ohio, Madeline Cox spent many summers and spring breaks on Hilton Head Island, creating cherished memories with family and friends. These formative experiences inspired her to pursue further opportunities in the greater Lowcountry area. Madeline earned her Bachelor of Business Administration with a specialization in marketing from the University of South Carolina Beaufort. Her professional career has included roles with local organizations such as The Sea Pines Resort, 9Rooftops, Palmetto Bluff, and most recently, The Outside Foundation and Outside Brands.  

“We are so fortunate to have Matthew and Madeline join the Outside Brands team,” said CEO Mike Overton. “Their experience and expertise will bring a valuable perspective to help spread awareness of the breadth and depth of what our organization can offer the community and beyond.” 

The award-winning adventure team of Outside Brands™ offers uniquely crafted guided experiences in Hilton Head and Palmetto Bluff, SC; Savannah, GA, and beyond. From humble beginnings as a windsurfing school in 1979, Outside Brands has grown into a dynamic four-division business with operations in South Carolina and Georgia. Driven by a mission to enrich lives by connecting people to exceptional places, products and experiences, Outside offers fully customized group travel services, team building programs, activities and specialty retail. For more information about the mission or the Outside Brands, visit 

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For media inquiries and interviews, please contact Lesley Francis at or 912-429-3950, Allie Robinson at or 912-547-3100 or the team at 912-417-LFPR (5377).