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HILTON HEAD ISLAND, SC – OCTOBER 3, 2023 – Outside Brands has joined forces with SERG Restaurant Group along with other local businesses for the 2023 SERG Star Readers Challenge. This local initiative is in its 4th year and encourages literacy in young readers of the low country by rewarding youth with amazing prizes when they complete an assortment of reading challenges. Local businesses, such as One Hot Mama’s, Legendary Golf and Outside Brands are championing this initiative by providing prizes that will inspire participation. As a sponsor, Outside Brands has donated exciting experiences ranging from dolphin tours to private boat excursions for those participating in the competition. 

The SERG Star Readers Challenge launched on September 1 and will continue through October 31, with readers ages 0-18 earning rewards for each of the 5 Star Reading Levels completed. Those who complete all Star Reading Levels and Bonus Level will be entered into a drawing to win one of three $1,000 SC Future Scholar 529 Scholarships. In addition, the class whose teacher is most named on submitted reading logs will win a party for their entire class aboard Outside Hilton Head’s Luxurious Ohana catamaran.  

“We are excited to participate in the SERG Star Readers Challenge this year and offer some incredible experiences for these hard-working students and teachers,” said Outside Brands CEO Mike Overton. “Outside Brands understands that literacy is the foundation for all education, and we want to play our part in making sure children in our community are set up for success in their future endeavors.”   

To learn more about Outside Brands or the SERG Star Readers Challenge, please visit or   

The award-winning adventure team of Outside Brands™ offers uniquely crafted guided experiences in Hilton Head and Palmetto Bluff, SC, Savannah, GA, and beyond. From humble beginnings as a windsurfing school in 1979, Outside Brands has grown into a dynamic four-division business with operations in South Carolina and Georgia. Driven by a mission to enrich lives by connecting people to exceptional places, products and experiences, Outside offers fully customized group travel services, team building programs, activities and specialty retail. Those interested to learn more about Outside Brands, visit 

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For media inquiries and interviews, please contact Lesley Francis at or 912-429-3950, Allie Robinson at or 912-547-3100 or the team at 912-417-LFPR (5377).