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Hilton Head Island, SC – October 18, 2023 – Outside Brands will host the fourth annual Witches on The Water on Thursday October 19, to benefit their nonprofit organization, The Outside Foundation. This annual celebration will begin at 5:30 pm at the Outside Kiosk in Shelter Cove Marina, located at 1 Shelter Cove Ln, Hilton Head Island, SC.   

Outside Brands is encouraging the community to dress up and join the festivities this year, as the teachers and administrators of HHI Elementary and Middle School lead the paddling participants through Shelter Cover Marina. Participants will meet at 4:45 pm before the paddle parade at 5:30 pm. In addition to the parade, there will be special prizes given to those with the best witch-themed costumes.  

“Taking part, giving back, and having fun has always been important to Outside Brands,” said Mike Overton, Founder and CEO of Outside Brands. “I encourage everyone to get in the mood for the Halloween season and join us on October 19.”  

All proceeds from the event, including the $20 donation signup fee, will directly benefit The Outside Foundation Kids in Kayaks Program. The Kids in Kayaks program is an initiative focused on getting kids outdoors, by inviting local 7th graders to spend half a day kayaking with the Outside team, and the other half in dockside activities that offer hands-on, science-based learning. The Outside Foundation is a 501(c)3 non-profit founded in 2014. In addition to the Kids in Kayaks program, The Foundation coordinates custom outdoor and give-back programming with local schools and clubs.  In 2018 The Foundation established the Oyster Recycling and Reef Building Initiative which has created an oyster recycling drop off location and collected over 52 tons of oyster shell. An oyster shell recycling route, volunteer oyster baggings and reef building are also supported and organized by The Foundation. 

For more information about the event and how to participate, please visit 

The award-winning adventure team of Outside Brands™ offers uniquely crafted guided experiences in Hilton Head and Palmetto Bluff, SC, Savannah, GA, and beyond. From humble beginnings as a windsurfing school in 1979, Outside Brands has grown into a dynamic four-division business with operations in South Carolina and Georgia. Driven by a mission to enrich lives by connecting people to exceptional places, products and experiences, Outside offers fully customized group travel services, team building programs, activities and specialty retail. Those interested to learn more about Outside Brands, visit 

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For media inquiries and interviews, please contact Lesley Francis at or 912-429-3950, Allie Robinson at or 912-547-3100 or the team at 912-417-LFPR (5377).